There will be a Festival held for Celebrating the Birth of General Yi Sun-shin in Geon Cheon dong (In Hyeon dong, now) where he was born. There will be many events; Parade, Floating Geobuk ship, Experience tradition archery etc..
Who is this guy? Well for starters you’ve probably seen his statue before in Gwanghamun, and below is a small bio of this famous Korean historical icon.
(via Wikipedia)